What about the Coronavirus?

SOAR 2021 is currently scheduled as planned.  The team at BluJay is monitoring the COVID-19 (Coronavirus) situation on a daily basis. Rest assured that the health and safety of our attendees, speakers, exhibitors and staff are our #1 priority.

For more information on the Coronavirus and preventative measures you can take, please visit the Center for Disease Control and Prevention for the latest updates.

Click to view the current guidelines:


We will update this information if new developments arise. 

Hotel Questions

How do I book my hotel room?

The hotel booking is integrated with the conference registration. While you are registering for SOAR, you will be asked if you wish to book lodging, and your check-in and check-out dates. Once you complete your SOAR registration, you will receive a confirmation of your hotel booking as well.

If you have already registered, and need to book your hotel or make a change to your existing hotel reservation, simply modify your registration to make the necessary changes. You can access the modify page in your confirmation email.

If you have questions, or need to make a change to your reservations, please contact us.

Please do not call the hotel directly, or book outside of the SOAR registration system. These bookings will not offer the same discounted rate and will not identify you as part of the SOAR conference group.

Can I get a discounted hotel rate before or after the conference?

We are pleased to offer a discounted group rate, starting at $219.00/night for up to three (3) days before and three (3) days after the conference, based on hotel availability. This is a huge savings, as normal room rates average $325-$400+ per night. This is subject to resort fee, sales & occupancy tax (currently 12.5%).

Our group rate is also guaranteed to be the lowest available rate at the hotel, so you can book with confidence!

Will there be high-speed Internet access in the guest rooms?

Yes, complimentary guest room Internet access is included in the hotel room rate.

Registration Questions

When is my registration payment due?

Payment is due at time of registration via all major credit/debit cards.

If registration fees have not been received prior to attending the conference, a credit card will be required upon check-in in order for you to attend the conference.

Need help convincing your boss to approve attending SOAR?

What if I need to cancel?

Things happen. We understand. Here’s how cancellation refunds work:

* If you cancel on or before August 15, 2021, you’ll get a full refund of the amount paid.
* After August 15, 2021, if you cancel your registration we will not provide a refund of the registration fees paid (regardless of whether or not you attend the Conference). You may, however, transfer your registration to someone else (see below).

To cancel your registration (and get your refund, if applicable), you will need to log in and modify your registration and click the “cancel registration” button, or you can notify us in writing at soar@blujaysolutions.com and let us know you want to cancel your registration for the Conference. If you are entitled to a refund, it will automatically be issued.

If you reserved a hotel room during registration, your hotel reservation will also be automatically cancelled.

Do I need to register for breakout sessions?

Breakout session registration will be opened approximately one month prior to the event. You will be notified via email when the sessions have been opened to reserve your seat via our conference mobile app. The mobile app will offer easy access to build your personalized agenda and make the most of your time at SOAR 2021!

Is there a discount for larger groups?

Yes, we offer one free registration for every four paid passes, so “Buy 4, Get 1 Free”. To take advantage of this offer, you will need to register as a group. Once you have four registrations, the fifth will automatically discount. If you have any issues, contact soar@blujaysolutions.com.

Travel Questions

When should I plan to arrive and depart?

We encourage you to book your travel arrangements so that you are able to arrive to Orlando by 3pm Monday, September 27. Flight reservations should be booked so that your flight out of Orlando departs no earlier than 2pm Thursday, September 30.

As always, we encourage you to take advantage of the discounted group rates available up to five (5) days before and after the conference dates to extend your stay. Bring the family for a mini-vacation!

How should I arrange for air travel?

Attendees are responsible for their own air reservations. Contact your preferred airline directly.

How much is parking?

SOAR attendees receive a discounted rate of $25.00 per vehicle per day for valet parking (tax not included).

General Conference Questions

I want to bring a guest/family member. What is included with the Guest Pass?

The Guest Passes are $100 each and must be purchased in conjunction with a Full Conference pass. You may purchase up to a maximum of five (5) guest passes per Full Conference Pass.

  • Each guest pass will allow one (1) guest to attend the following:
    • Welcome Celebration Dinner (Monday evening)
    • Exclusive Customer Appreciation Party & Pre-Party Networking Reception (Tuesday evening)
    • Wednesday Evening Dinner & Pre-dinner Networking Reception (Wednesday evening)
  • Guests are not permitted to attend any conference general sessions, daytime meals, or breakout sessions.
  • Guest passes can be purchased at time of registration or on-site at SOAR. All guest pass purchases are based upon space/capacity availability.
  • Guests must be 21 years of age or older to attend the Wednesday evening Dinner.

Can I bring my family?

We encourage all of our attendees to bring their family to enjoy the wonderful amenities and unforgettable adventures of Orlando. While children and guests are not allowed in the conference area during daytime hours, there are plenty of activities available around the resort and off-site.

We have some special surprises in store for family members. Check back soon for details!

What is the dress code for SOAR?

Attendees are encouraged to wear business casual attire throughout the day. Please note that the conference rooms can sometimes be chilly, so bring a jacket or sweater.

For the evening events, casual resort attire is recommended.

What should I do if I have issues with my badge?

Visit the registration desk and a BluJay associate will assist you. For security purposes, your name badge is mandatory at all SOAR events and is non-transferable.

What meals are hosted by the conference?

The conference will host the following meals:


  • Welcome Celebration Dinner


  • Full breakfast, morning and afternoon breaks with snacks, full lunch and of course, an amazing dinner at our Customer Appreciation Party


  • Full breakfast, morning and afternoon breaks with snacks, full lunch, full Dinner


  • Full breakfast, morning break with snacks, and to-go lunches on Thursday.

What sessions will be offered at the conference?

An initial list of sessions will be available by mid-July, and we will announce the final session schedule with presenters by the end of August. Make sure to subscribe for updates to receive notifications when information is posted to the website.

What is the weather typically like in Orlando in late September?

It’s still very warm and humid in the afternoon but not quite as unbearable as during June through August in Orlando. The temperatures go down toward the end of September. The average maximum daytime temperature in the latter part of September in Orlando is 85°F (29.5°C) while the average minimum temperature is 73°F (21°C).

The chance for rain also goes down as September ends, but there still is a chance that you’ll see raindrops.