Hotel Questions

How do I book my hotel room?

The hotel booking is integrated with the conference registration. While you are registering for SOAR, you will be asked if you wish to book lodging, and your check-in and check-out dates. Once you complete your SOAR registration, you will receive a confirmation of your hotel booking as well.

If you have already registered, and need to book your hotel or make a change to your existing hotel reservation, simply modify your registration to make the necessary changes. You can access the modify page in your confirmation email.

If you have questions, or need to make a change to your reservations, please contact us.

Please do not call the hotel directly, or book outside of the SOAR registration system. These bookings will not offer the same discounted rate and will not identify you as part of the SOAR conference group.

Can I get a discounted hotel rate before or after the conference?

We are pleased to offer a discounted group rate of just $219.00 for up to three (3) days before and three (3) days after the conference, based on hotel availability. This is a huge savings, as normal room rates average $325-$400+ per night. This is subject to sales & occupancy tax (currently 12.5%).

Our group rate is also guaranteed to be the lowest available rate at the hotel, so you can book with confidence!

Will there be high-speed Internet access in the guest rooms?

Yes, complimentary guest room Internet access is included in the hotel room rate.

Registration Questions

When is my registration payment due?

Payment is due at time of registration via all major credit/debit cards.

If registration fees have not been received prior to attending the conference, a credit card will be required upon check-in in order for you to attend the conference.

Need help convincing your boss to approve attending SOAR?

Download our customizable justification letter here.

What if I need to cancel?

Things happen. We understand. Here’s how cancellation refunds work:

* If you cancel on or before March 1, 2019, you’ll get a full refund of the amount paid.
* After March 1, 2019, if you cancel your registration we will not provide a refund of the registration fees paid (regardless of whether or not you attend the Conference). You may, however, transfer your registration to someone else (see below).

To cancel your registration (and get your refund, if applicable), you will need to log in and modify your registration and click the “cancel registration” button, or you can notify us in writing at and let us know you want to cancel your registration for the Conference. If you are entitled to a refund, it will automatically be issued.

If you reserved a hotel room during registration, your hotel reservation will also be automatically cancelled.

Do I need to register for breakout sessions?

Breakout session reservations will be opened closer to the event. You will be notified via email when the sessions have been opened to reserve your space. Changes to your breakout reservations can also be made on-site at our Help Kiosks, via the mobile app, or at Hospitality Desk.

Is there a discount for larger groups?

Yes, we offer one free registration for every four paid passes, so “Buy 4, Get 1 Free”. To take advantage of this offer, you will need to register as a group. Once you have four registrations, the fifth will automatically discount. If you have any issues, contact

Travel Questions

When should I plan to arrive and depart?

We encourage you to book your travel arrangements so that you are able to arrive to Orlando by 3pm Tuesday, April 23. Flight reservations should be booked so that your flight out of Orlando departs no earlier than 12pm Friday, April 26.

If you are attending our Customer Advisory Board meetings or our optional Golf Outing, we suggest arriving anytime Monday, April 22, or by 10am Tuesday, April 23.

As always, we encourage you to take advantage of the discounted group rates available three (3) days before and after the conference dates to extend your stay. Bring the family for a mini-vacation!

How should I arrange for air travel?

Attendees are responsible for their own air reservations. Contact your preferred airline directly.

How much is parking?

SOAR attendees receive a discounted rate of $12.00 per vehicle per day (tax not included).

General Conference Questions

I want to bring a guest/family member. What is included with the Guest Pass?

The Guest Pass is $100 and must be purchased with a Full Conference pass. The guest pass will allow one (1) guest to attend the evening dinner events and Customer Appreciation Party. Guests are not permitted to attend any conference general or breakout sessions. Guest passes can be purchased at time of registration or on-site at SOAR. All guest pass purchases are based upon availability.

Guests must be 21 years of age or older to attend the Customer Appreciation Party.

Can I bring my family?

We encourage all of our attendees to bring their family to enjoy the wonderful amenities and unforgettable adventures of Orlando. While children and guests are not allowed in the conference area, there are plenty of activities available.

The signature Loews Loves Kids Programs are designed to make it fun and easy for families to travel with children and teens. From lending libraries of games to childproofing kits, we have everything to make your family’s travel as seamless as possible.

Resort Kids’ Camp

When Mom and Dad want to enjoy a night of fun or a quiet dinner alone, they can drop the kids off at any of the neighboring Resort Kids’ Camp, where kids can enjoy arts and crafts, stories, computers, video games, movies, board games and other activities. Kids’ Camp is for children ages 4–14. Counselors are trained to supervise toilet-trained children ages 4–14 only. $15 per hour, per child / $15 per meal. Open from 5 PM–11:30 PM, Sunday through Thursday and from 5 PM–midnight on Fridays and Saturdays (subject to change). Please call 407-503-4200 for reservations and more information.

Babysitting: Simply contact the concierge for arrangements and fees for more information.


Resort-style Swimming Pool

Loews Sapphire Falls Resort offers the largest pool across the Universal Orlando Resort™. The pool features two sand beach areas, a children’s play area with pop-up jets, a huge hot tub, and a waterslide. There are also private cabana’s available for rent.

Poolside Activities

The Loews Sapphire Falls Resort staff will offer a variety of activities including hula-hoop contests, poolside moves, splash contests, and more!

Mandara Spa®

Refresh and recharge at Mandara Spa, found at the Loews Portofino Bay Hotel at Universal Orlando. With soothing therapies including massages, facials, body treatments, salon services and more, we will ensure you are feeling pampered and looking your best.

What is the dress code for SOAR?

Attendees are encouraged to wear business casual attire throughout the day. Please note that the conference rooms can sometimes be chilly, so bring a jacket or sweater.

For the evening events, casual resort attire is recommended.

What should I do if I have issues with my badge?

Visit the registration desk and a BluJay associate will assist you. For security purposes, your name badge is mandatory at all SOAR events and is non-transferable.

What meals are hosted by the conference?

The conference will host the following meals:


  • Welcome Luau Celebration Dinner


  • Full breakfast, morning and afternoon breaks with snacks, full lunch and of course, an amazing dinner at our Customer Appreciation Party


  • Full breakfast, morning and afternoon breaks with snacks, full lunch, full Customer Awards Dinner


  • Full breakfast, morning break with snacks, and to-go lunches on Friday.

What sessions will be offered at the conference?

An initial list of sessions will be available by mid-January, and we will announce the final session schedule with presenters by the end of March. Make sure to subscribe for updates to receive notifications when information is posted to the website.

What is the weather typically like in Orlando in late April?

April’s weather is the best of spring for Orlando, Florida. This is the sunniest and least humid time of year. The average maximum daytime temperature in the month of April in Orlando is 83°F (28°C) while the average minimum temperature is a pleasant 60°F (16°C). April is also Orlando’s sunniest month. There will be 12-13 hours of sunshine per day.