An update on SOAR 2020

Dear BluJay Community,

An unforgettable experience – it’s what we look forward to sharing with you at our SOAR conference each year. But unfortunately, this year is different. With the health and safety of attendees as our top priority, and many other factors including travel restrictions, we have made the decision to cancel SOAR 2020. We are disappointed – most of all that we cannot spend time together face-to-face – listening, connecting, and providing the signature SOAR experience for our BluJay community. SOAR is an event we all look forward to, and we know you enjoy seeing each other as well.

We will however be creating a virtual experience to engage with you in a different way and share the content you find most valuable. In the coming weeks, our team will listen to customer input and confirm plans for an online experience to take place in the fall. We will share more details with you in late July.

If you already registered for SOAR 2020, we will be reaching out to you individually in a separate communication soon regarding the options for your registration.


Now, an announcement we are happy to make today: SOAR 2021 will take place September 27-30, 2021 in Orlando. BluJay has secured the same venue for next year – the new JW Marriot Orlando Bonnet Creek Resort & Spa. We are already looking forward to welcoming you back to SOAR 2021!

Registration for SOAR 2021 will be opening within the next few weeks.